It’s no longer a secret that souvenir shopping is a mandatory thing to do when we Indonesian travel to other cities or countries. We love to present our relatives with delicious local delicacy. In September 2016, Unilever Food Solution PT Unilever Indonesia Tbk launched Blue Band Master Oleh-Oleh, a competition home industries specially for bakery and pastry from Sabang to Merauke to find the best food souvenir in Indonesia.

Blue Band Master Oleh-Oleh is a part of Unilever Sustainable Living Plan to provide a better life for the communities specially for home industries. Within two months of competition Blue Band Master Oleh-Oleh competition has received positive feedbacks with 3,667 submissions via www.masteroleholeh.com website. The home industries compete with each other in creating the unique and special creation to represent their respective regions.

The competition went through a lengthy judging process from validation process, judging for provincial level, judging for nationwide level until 3 winners are chosen.

AnakJajan must say that Blue Band Master Oleh-Oleh is an amazing concept in developing and preserving culinary heritage and legacy in Indonesia. Lots of participants created unique and innovative products where they combine the product with traditional Indonesian characteristic for example Bolu Batik Besurek Raflesia from Bengkulu.

AnakJajan attended the winner announcement event on 14th Dec 2016. Hosted by MC Ivy Batuta, the event started with the traditional dance performances, followed by opening speech by Dra Oneng Setya Harini (Asisten Deputi Tata Kelola Destinasi dan Pemberdayaan Masyarakat) and then discussion session with Mrs. Vita Datau (Ketua Tim Percepatan Kuliner dan Belanja, Kementerian Pariwisata Republik Indonesia), Mr. Thomas Agus Pamudji (Managing Director Unilever Food Solution), Chef Rahmat Kusnedi (Chief Judge of Blue Band Master Oleh-Oleh) and Ade Perucha Hutagaol (Traveler).

For the judging process, there are three main categories, taste, look and uniqueness, the product has to taste delicious with great design, great durability, nice packaging and can represent the unique characteristic from their respective regions.

First winner of Blue Band Master Oleh-Oleh is Bagelen Bekatul product by Toko Super Roti from province of Central Java. Toko Super Roti has successfully created nutritious crunchy addictive crispy bread or bagelen by utilizing the benefit of bekatul or bran and for the sweet taste they substitute sugar with fructose or fruit sugar.

Second winner is Cake Salak Kilo by Cake Salak Kilo shop from East Kalimantan. It has become one of the most favorite food souvenir that everyone has to get when visiting Balikpapan. The product was created because the production of salak or snake fruits are very abundant in Balikpapan and to minimize food waste, the owner of Cake Salak Kilo created new cake creation by using local salak. The cake is indeed very delicious, moist and soft with delightful taste from salak or snake fruit, it’s one of a kind product that you can only find in Balikpapan.

Last but not least, the third winner is Nutsafir Cookies by Nutsafir Cookies shop from West Nusa Tenggara. West Nusa Tenggara is abundantly blessed with their agricultural products especially grain products such as soy, red bean, coffee, corn, cashew, etc and to take advantage of abundant harvest results, Nusafir created nutritious grain-based cookies with addictive crunchy texture.

In terms of product concept, great taste and unique packaging, AnakJajan must give double thumbs up for the three winners. Congratulations for all the winners!!

AnakJajan really appreciate the amazing concept of Blue Band Master Oleh-Oleh program in supporting home industries throughout Indonesia. It encourages the growth of creative and innovative ideas for home industries and also supports the tourism industry in Indonesia. It was a great event!! For complete list of “Peta Oleh-Oleh” from all around Indonesia, you can check the following website www.masteroleholeh.com as your reference for souvenir shopping. Let’s jajan!!

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